How much is your agency worth? We frequently hear answers like “a multiple of my revenue”, “my friend’s agency is like mine and it’s worth X so mine is too”, “I don’t need to know right now, I’m not ready to sell”, and more. In reality, the answer is much more complicated – and much more vital to know. This seminar will help you understand what really drives value, Revenue versus EBITDA, why you should always know your agency’s value, and how you can work to increase it.
Instructor: Carey Wallace, CEPA
CE: 1 GEN (Approved for KS CE only)
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